Cook’s five year report on Apple higher profits, less innovation – Sohu Finance-zuczug

Cook runs Apple’s five year transcripts: higher profits, less innovation – Sohu finance today is Cook’s 5th anniversary anniversary from the critically ill Jobs (six weeks after the death) to take over apple". Cook to hand over the transcripts from the company level is good, five years Apple has become the largest company in the world, the most profitable market; but in terms of innovation, Cook is still facing severe challenges: at present, Apple’s flagship product is a Jobs "legacy", Cook causeth the apple in the innovation performance of the next few years, perhaps one of the most important philosophical questions linger in the minds of people will answer: what is the history of the creation of Jobs, or Jobs made history?   Cook; the management ability of the United States on August 24, 2011, Cook Jobs took over from apple, apple on the day of the closing price of $54 (adjusted for dividends and stock price after the split), five years later, apple yesterday to close to $108.85, while Apple’s revenue is also doubled in 5 years, net income increased 84%.  : the financial success of these apples is mainly due to Cook’s ability to deliver Apple’s high value-added products to consumers more quickly, and under his leadership, the Chinese market has become the only source of income after the United states.   in addition, Cook will be in the Jobs era budding Apple services to grow and grow. Apple services include iTunes, Apple Music, App Store and iCloud, which created only $6 billion in revenue in the third quarter of this year, second only to iPhone. Cook’s innovation ability however, create more revenue and profits in the business to expand industry at the same time, Cook in innovation in five years is not too many achievements. Apple’s product line has barely changed in the five years since Cook’s helm. Only a launch after the death of Jobs’s new iWatch DOA: in the two quarter of this year sales of only 1 million 600 thousand, compared with the same period last year fell 55%.   but that’s not to say that Cook doesn’t focus on innovation. In the 5 years of Cook’s helm, Apple’s R & D revenue has increased year by year, with R & D spending of $2 billion 500 million in the two quarter of 2016, while only 600 million dollars in single quarter R & D spending 5 years ago. In addition, the proportion of research and development in total revenue has also begun to soar.   what about Cook’s huge investment in R & D? CNBC made a preliminary guess: auto drive Apple has already established Titan project, focusing on automatic driving technology. In addition, apple in May this year to $1 billion stake trips, also been speculated that pave the market for automatic driving technology application market. Health domain health has been the focus of apple for the past two years. In 2014, Apple released Health applications, and provided the relevant development platform. The purpose is to collect the user’s health information, and build personal health records. It is reported that many hospitals are interested in the technology of apple. Cook believes that health. 库克执掌苹果五年成绩单:利润更高创新更少-搜狐财经  今天是库克从病危的乔布斯(六周后去世)接手苹果的“五周年纪念日”。库克交出的成绩单从公司经营层面来看是出色的,五年间苹果已成为全球盈利能力最强、市值最大的公司;但在创新方面,库克仍面临严峻考验:目前苹果旗舰产品仍是乔布斯的“遗产”,库克帅领的苹果在接下来几年的创新表现,或许将回答萦绕在人们心头的一个重要哲学疑问:究竟是历史创造了乔布斯,还是乔布斯创造了历史?     库克的经营能力   美国时间2011年8月24日,库克从乔布斯手中接过苹果,当日苹果收盘价为54美元(经调整分红和股票分割后价格),五年之后,苹果昨日收盘108.85美元,同时苹果的营收也在5年内翻番,净收入增长84%。     这些苹果取得的财务成就,主要得益于库克能够将苹果的高附加值产品更快地送到消费者的手中,同时在他的带领下,将中国市场变成仅次于美国的收入来源地。     此外,库克还将在乔布斯时代处于萌芽状态的苹果服务发展壮大。苹果服务包含了iTunes、Apple Music、App Store和iCloud,这些服务仅在今年第三季度内就创造了60亿美元收入,仅次于iPhone。   库克的创新能力   然而,在守业扩业创造更多收入和利润的同时,库克在创新方面在五年中并无太多建树。苹果的产品线在库克掌舵的五年间,几乎没有任何变化。唯一一款在乔布斯去世之后推出的新品iWatch也“出师未捷身先死”:在今年二季度销量仅为160万部,比去年同期下滑55%。     但这并不是说库克不注重创新。在库克掌舵的5年间,苹果的研发收入连年增长,2016年二季度的研发开支达25亿美元,而5年前同期单季研发支出仅有6亿美元。此外研发占总收入的比例也开始飙升。     那库克巨额的研发投入都投向了哪里?CNBC对此做了初步猜测:   自动驾驶汽车   苹果早已建立了“泰坦计划”,专注于研究自动驾驶技术。此外苹果今年五月份以10亿美元入股滴滴出行也被外界猜测是为自动驾驶技术提前铺垫应用市场。   健康领域   健康领域一直是苹果过去两年的关注重点。2014年苹果发布Health应用,并提供了相关开发平台。目的是收集用户的健康信息,并构建出个人的健康档案。据报道,很多家医院对于苹果的技术都表示感兴趣。库克认为,健康领域的前景广阔,iWatch是其中重要一环。   增强现实   库克最近在接受《华盛顿邮报》的采访时说,增强现实被苹果列为核心领域,苹果已在这方面做了很多准备。Pokemon Go已经率先证明了增强现实的市场潜力。   人工智能   苹果的人工智能助手Siri是其在人工智能领域努力的结晶。库克在接受采访时说,Siri还将变得更加强大。苹果最近在人工智能领域动作频频,先后收购了机器学习创业公司Turi和开发人脸识别的Emotient。   娱乐行业   苹果去年发布了Apple Music,并对内容进行了海量投资,重金为Apple Music购买了唱片的独家发行权以及各类流行电视剧的播放权。Apple TV也试图走进千家万户,取代有线电视。   但苹果并没有对以上领域的进展进行过任何官方披露。这也符合苹果一贯的风格:只有产品达到消费级别后,苹果才会在发布会上正式公布。而接下来5年,库克在这些苹果新疆土上的表现或将决定苹果今后的命运。相关的主题文章: