Facial Cleansers What You Need To Know-www.111kfc.com

Health We have made great progress toward gender equality, but male and female societies are still distinct, and in some ways they remain alien to each other. The Great Soap Divide is an excellent example of one persistent distinction. On one side, there is soap made for women, consisting of all manner of washes, rinses, facial cleanser, and other fabulously named products. On the other, there is just soap. For most men, soap is soap. If we use a dispenser instead of a good old fashioned bar, it’s only because the dispenser is easier to use. Our personal hygiene goals are simple. We want to be clean, look presentable, and not smell like feet or armpits. Our shopping choices reflect this simplicity. When we buy soap we look at the price first and the label second. For women, soap is a different thing altogether. Just look at the marketing: beauty is not about beauty, but about the process of be.ing beautiful. The vast majority of the thirty-seven feet of shelf space devoted to soap products for women aspires to create an experience. A relaxing bath full of soothing scents. A rejuvenation. A spa treatment at home. Like any gender differentiation, this one has changed. But unlike most social changes, which have seen women treated more like men, the beauty product industry has leveraged the metrosexual revolution to feminize male hygiene products. There is color on the shelf now. There are perfumes in the products. There are new kinds of products. But even with these changes a substantial gap remains. That gap is most evident in the way messaging deals with the age factor. It is hard to find any beauty product that for women that doesn’t carry an age-related message somewhere. It is almost as difficult to find a male hygiene product outside of hair growth treatments or hair dye that does carry age-related messaging. One cannot deny that we still idealize youth and sensuality in women and wisdom and maturity in men. Price is another interesting aspect of this difference, which shows a significant distinction between men and women in our society. Vocations that are traditionally masculine tend to be dirtier and require more aggressive cleaning, but women can expect to spend considerably more on personal hygiene products. One reason is that the impression still persists that a woman is spending someone else’s money and should feel entitled to spoil herself a little, while a man is spending is own money and will tend to be price-conscious. There will always be people – women and men – who care how they look and want sensible, effective products. There will always be people – men and women – who don’t pay enough attention to their personal hygiene. And there will always be men and women who overemphasize their looks and who spend an enormous amount of time in front of the mirror. And perhaps when products are developed for these different types of people – rather than a $2 bar of soap for a man and a $10 facial cleanser for a woman – we will see equality in a whole new way. About the Author: 相关的主题文章: